Hudepohl 14k Brewery Run
Promo Product Design
I worked at a well-known ad agency, The Creative Department, in Cincinnati before starting Right Smart Creative. Christian Moerlein approached us a couple of years ago when they wanted to resurrect the Hudepohl 14K Brewery Run. The run is centered around beer, so I was their guy. I created a campaign comprised of digital and social media marketing as well as some traditional print media. The sweet bottle cap opener? That’s mine. I was tasked with increasing race registration. At race’s end we had more than doubled the registration goal.