Live Outside the Tin. Last year I started Handsome Bastard Beard Supply. I needed to develop a new and bastardly campaign to bring awareness and engagement as well as sales for my new beard balm company. I created an e-commerce website, designed the packaging, and launched traditional and digital advertising to bring in the bearded brotherhood. Below are samples of my holiday campaign for social media. Sales are good, and my beard has never looked Handsomer.